Brochure: Fully Employed MBA Program

A colleague from CSUSM’s College of Business Administration approached me for assistance in designing an MBA program brochure that would stand out from materials distributed by other universities. She provided the content and images, and I developed the layout and visual direction.

To create a distinctive and polished design, I proposed a unique 8”x8” square format, which adds a modern touch and differentiates it from standard brochures. The design follows university brand guidelines, incorporating branded colors for consistency. I paired serif and sans-serif fonts to create visual contrast, enhance readability, and establish a clear typographic hierarchy.

The final look balances professionalism and creativity, ensuring the MBA program is presented in an engaging and sophisticated way.