Logo: Crash’s Cafe

California State University San Marcos Corporation commissioned me to design the logo for Crash’s Café, seeking a sophisticated brand identity that subtly incorporates the university’s cougar mascot, Crash. Using Adobe Illustrator, I explored various concepts inspired by the university’s color palette, fonts and overall branding.

The final design was chosen for its balance of boldness and school spirit, drawing inspiration from coffee art and featuring a stylized cougar paw. Designed to be both visually distinct and cohesive, the logo holds its own alongside other restaurant brands within the University Student Union. Giving Crash’s Café a unique identity that complements the campus brand.