Sticker: I paw CSUSM

As a fan of typography and illustration, I was excited to merge both in designing the I Paw CSUSM sticker. I began with hand-drawn sketches and explored different sticker shapes before settling on a circular layout for a balanced, eye-catching design.

I then refined the concept in Adobe Illustrator, enhancing the letterforms with highlights, shadows, and depth to create visual interest and dimension. The final design, featuring a groovy, retro-inspired style, serves as a giveaway piece for CSUSM Enrollment Management Services, used at roadshows and campus events to engage prospective students. This timeless, playful aesthetic makes the sticker an eye-catching and fun keepsake for incoming students.

This sticker is one from a set of seven stickers that I designed. I had a lot of fun making every one of them!